Since the invention of the printing press, typography has been used by businesses to help build their brand. From the signs outside the storefront to your modern day interactive website, the choice of typeface plays a huge role in the building of a successful brand. Most of us have found ourselves sitting in front of a computer, playing with the different fonts we have available to find the one that suits our needs the best. Our today’s offering would prove to be a boon for you if you are looking to create a strong brand for a client or put out impactful content.
Wotfard by Atipo Foundry is a contemporary geometric sans serif font that draws inspiration from multiple geometrical and humanist typefaces, but holds its own by the virtue of its contemporary characteristics that have earned it the status of a clean, functional and unique font family. Modern, legible and universal in its approach, Wotfard consists of 14 weights ranging from Thin to Bold, along with their matching italics. While the thin and the bold weights will benefit branding exercises and headlines, the other weights are great performers when it comes to running texts. The italics add a touch of uniqueness to the family by featuring calligraphic undertones.
The versatility of Wotfard makes it well-suited for a variety of graphic design projects such as branding, logo creation, signage, editorial creation, advertising and packaging, but that’s not it. Use the different weights together or pair it with other fonts to create powerful content that will catch the attention of every passerby, digital or real-time.