A font is not just a font; take a look at the notorious Comic Sans if you ever find yourself thinking otherwise. Fonts are enormously powerful in setting the tone and personality of a brand. With thousands of fonts to choose from today, some organizations go to the extent of spending thousands on creating a bespoke font, unique to them, in order to stand out from the crowd. And while it all boils down to your preferences, here’s a font that you would not want to miss out on, especially if you frequently indulge in print design.
Lost Type brings to you Wisdom, a script font designed by James T. Edmonton. Originally designed for Woods of Wisdom, a 50 part poster series on bad advice, the font comes in a bold style only and can be used sparingly to make certain parts of your design stand out. Unique and stylish, the font has been designed such that it mimics handwriting and is a remarkable amalgamation of old school and quirky. Perfect for print design, you can also make your logos and other digital designs grab eyeballs with this splendid and legible font, which is available in OTF format to download and use.