Little do we know that when graphic designers come up with a branding or a logo design, they take into consideration the font’s psychology and what influence it bears on its viewers. Through fonts, these creative minds try to convey several complex messages, concepts, and values in the simplest way possible.
As such, some fonts are designed specifically for use in logo and branding designs, as well as title designs on brochures, catalogs, and even movies. Sequel, the font we bring you today by Steven Han, is a free bold and rounded modern font designed by Philip Trautmann. It is a clean font that comes with ligatures and is ideal for logos.