Let’s face it, communication is essential to everything we do: Whether you’re trying to create relationships with your audience as a budding brand, establish yourself within a growing industry, or simply connect with others on a personal level, communication is key. However, there’s a lot more to communication than simply speech.
This is certainly true when it comes to brand and logo design, where creative experts attempt to convey multiple complicated messages, ideas and values in the simplest form possible. While most people are familiar with the concept of color psychology, and how certain shades can make us think and behave differently, what you may not know is that we’re also affected by font psychology. Our associations with different inspirational typography trigger powerful ideas and emotions. For companies, this means that choosing the right typography in logo design could help you to fill the gaps in your brand personality.
If you’re just getting started on finding your “type”, we have a great suggestion in the form of the bold, abstract and chunky font Hyrbo. A modular display typeface, Hyrbo has been designed by Dom Rowland to serve as a geometric and modern choice for headlines meant to truly make an impact. Inspired by and modeled after stencils, Hyrbo offers everything you could ask for, starting from uppercase and lowercase characters, numerals and punctuations, to alternates and ligatures. The font also works greatly if you’re planning on making some decorative cut-outs for decoration or a collage project. Download it today and experiment away!