Packaging has long been a synthesis of form and function. As products on the shelves proliferate, brands need to differentiate more and more, and storytelling becomes critical. More than 70% of buying decisions are made in-store, so packaging needs to tell that story at one glance. Alcoholic beverages are no exception, and usually come in attractive bottles with prominent labels that not only add aesthetic value to the entire look and feel, but also make sure that the brand name stands out.
With so many different liquor options in the market, brands are now focusing on custom designs to woo audiences into preferring their brand over others’. And if you want your design to work the same magic on customers, make the presentation of your designs as beautiful as the designs themselves. How, you ask? We have the perfect resource for you to get started!
Meet our freebie for the day: simple, photorealistic rum bottle mockup by Mr. Mockup. Featuring two rum bottles in a simple frame which puts the label design into focus at once, the mockup comes in a PSD format file which is easy to use and edit. All you have to do is insert your label design into the smart object layer and hit save. The exercise would result in a realistic presentation of your bottle or label design projects that will leave people in awe, whether the project is personal or commercial in nature!