In-store retail marketing is a key success factor for supermarkets and food brands alike, and getting existing customers to purchase more during a given shopping trip is the lifeblood of consumer foods. Grocery stores usually employ promotional prices as well as discounts and sales to attract customers and make them shop more for less.
These discounts do not necessarily need to be huge to draw customers: they just have to be relevant and compelling enough to prompt people to act. The art of promotional pricing in supermarkets and grocery stores is what our today’s design freebie is all about.
Our vector illustration depicts a supermarket employee presenting to the customers the “Fresh Seafood” section, which features lucrative and exciting offers on all the available seafood selections. The promotional prices have been displayed using bright red boards with white text on them, making them stand out in the illustration as well as symbolically representing how these offers attract customers by simply standing out from the rest of the shelves. Designed in Adobe Illustrator, you can avail this beautiful, vibrant illustration for free and use it in your grocery store’s digital platforms as well as printed promotional material to highlight your offers and discounts.