Am I just dreaming or is my business just getting bigger and bigger every day? When you are in business you are always looking for improvements and growth. Nothing can be more satisfying than seeing the bottom line getting bigger with every action that you take.
With intentional motifs like the target and the lightbulb in this illustration, we are reminded that business is a continuous process of ideas and implementation. The image brings home the idea of strategy in business. Strategy is like a game, working out what will work and how to get there fast.
The ladders in the vector image bring to mind the old board game of snakes and ladders where the player is always aiming upward but can suddenly be taken many stages back with one bad move. This illustration of a person sitting at the top his game, displays his achievement and that the obstacles he had faced are now behind him as he enjoys his moment of success.