Why do you Need a Responsive Logo for your Brand ?
Branding, which had its first use in livestock farming in Egypt, has now become a frequently used term in the business world and a cause for concern for all business-minded people. A brand in itself is a tag, a symbol… just something to distinguish a product, design, and business outfit from another.
And if you want to go far in business in this world of fierce business rivalry, you need to have a trademark; something that stands you uniquely out of the crowd; something that stands as an emblem of status for your brand.
What is a Responsive Logo?
Unlike the old days of cattle-rearing branding methods, new generation branding involves the use of graphics to create logos that can give the face of your enterprise a face-lift. The style of the logo used goes a long way to determine the catch one will get, and one of the most effective logo design criteria is called the Responsive logo.
Consider a top brand like Nike, for example. Putting aside the fact that they have built a reputation over the years for being an international brand in the footwear and clothing industry, you would notice that the logo of Nike calls attention to Nike products as it represents the brand. It also stands for assent of quality for the product (being that the logo is like a tick or mark of affirmation).
That’s what a responsive logo does. Responsive logos refer to logos that are designed to elicit the desired reaction from the market. It is the major reason that even startup companies are constantly changing logos every once a while. This is not disconnected from the fact that every day, companies are looking forward to getting you and I to be responsive to the products, goods, and services they offer.
Types of Responsive Logos
The more responsive we get, the better it gets for their turn out on investment. This makes the demand for logo responsiveness to be on the high side in recent times. Responsive logos come in diverse forms, but there are typified as either being logomarks or being logotypes.
- Logotypes are logos designed with just texts which are associated with the product or services the company is known for.
- Logomarks, on the other hand, refer to logo designs that employ the use of a symbolizing emblem as a logo without care to the use of words or texts. Sometimes brands use logotypes with logomarks side-by-side to strengthen the responsive outlook potential as both can make business brands have a good market impression.
To design a responsive design is not a difficult task. It is easier than the design of many unresponsive logos. This is because designers of these unresponsive logos make the mistake of using complicated designs for the logo. A responsive logo does not have to be an emblem of superfluity. Just simplicity and precision are required. Messages are more persuasive and powerful when they have both qualities. Also, the size of the texts matters a lot for logotypes. It should be such that it can be seen even by the smallest of mobile devices. Also, understanding how to apply colors will make a logo more responsive.
For many reasons, you will need a responsive logo for your business to be well branded. One is to boost customership. When your logo redounds the image of your company or business outfit in a lovely way, it sure will gain people’s attention and get them into paying for your products and services. It will also set you apart from other rival companies who are also in the market for the same business plan you have. It sends signals to them that there is a brand to watch out for. Responsive logo also gives your business a psychological appeal that will endear them to whatever you have to offer if done well.
That’s the power of responsive logos in branding! Have a look at some of the best logo mockups which you can use to present a responsive logo design.