Turn Visitors to Customers with Great UX
User experience is the relationship between your brand and your target audience in the form of websites, apps, or online services. Conversion rates are epitomes of businesses. Great conversion rates translate to improved sales and ultimately profit, while poor conversion may mean that you have strived extra hard to keep the business up and running.
Maintaining a sizeable conversion rate is incredibly essential to the smooth running of any successful business, and needless to say, it’s immensely vital to understand and use to your advantage one of the most significant factors that influence conversions: your site’s user experience.
Understandably, owning a business, while juggling an adequate interaction between consumers may sound like a big of work. But think of it as hosting a dinner party. A lot of planning goes into preparing an enjoyable night for guests, from picking out the food to making sure everything runs smoothly. A lot goes into the overall planning than just deciding what time dinner is served.
What is UX?
UX, like any dinner party, is basically paying attention to small details to ensure an enjoyable online and app experiences for your audience.
When dealing with UX, it’s quite easy just to pass over details and attempt to chug down what you want the audience to know and do (like buying your product or service). But at the very core of usability engineering, you need to consider how your online and app experiences make people feel. Are they confused? Do you sound cold? Does it sound like you’re rushing them by being too demanding? Do you even care about their personal experience?
Strong UX makes sure all your information and interactions are carefully arranged in a way that’s not only pleasing but also emotionally appealing to people because when your site or app makes people feel good, they’re more likely to stick around and become your customers.
A lot of businesses much rather prefer to hire a UX expert to handle all the needs of the audience, but ultimately even if you decide to go this route, it’s always a smart idea to get into the “good UX” mindset on your own.
1. Understand Your Customer
People are different in their needs, preferences, and challenges – and as such, to successfully cater for them, you have to make attempts to understand the peculiarities of your target population. The most important part of this is putting yourself in the customer’s shoes. Much more than sales and revenue, when it comes to building customer loyalty, nothing works better than showing your clients you care about their personal goals and values.
2. Pay Attention to Page Flow
As a potential customer that only just stumbled on your website or app. What action do you want to take on your app or site? What pushes you to purchase that product or service? As a business owner, what would you want people to do as soon as they get to your store?
First, write down these actions like finding information, watching videos, commenting, and researching the products down. Take note of these actions in the order that a customer would do them. This is known as User flow. Look for issues in this flow.
Sometimes, it could sometimes be trivial as button placement, or it could also be merely a matter of convenience. To make it easy for customers, reduce pages where you can, and streamline functions as shorts as possible to enable the client to reach their goal as fast as they can.
After implementing the actions from the user flow, the next step is getting feedback. This should be done as soon as the website is active. To do this, write down actions that your site or app currently has, and any actions you need to add. Then get a volunteer to go through your site or app and give you feedback; mapping out what feelings you want people to have when they complete each action. Depending on the vision and identity of your brand, you can now, through the use of shapes, colors, and content, evoke different feelings in the customers. By taking note of this feedback, you can incorporate these into designing your ideal app or website.
3. Hone Your Message
Words are not just words. It’s true. The true significance of a word is in the meaning ascribed to it. When words are used for product based descriptions such as headings and product copies, they are not used for the sake of using them. Indeed speaking in relative terms, they could best be described as action cues used to elicit responses from the user.
The major part of effective selling all boils down to how you use the obtained knowledge of your users’ need to connect with them emotionally and then pitch your products to them. Fear, desire, and complacency are highest on the list of action-generating emotions to target. To address fear, it’s important to emphasize the credibility of your brand and highlight your brand’s elevated place as a market leader if you are one.
Accentuate how close you are to solving an important problem in addressing desire and, finally, for complacency, demonstrate scarcity of your product in a way that prompts the users to act almost immediately.
Another important factor in building customer loyalty is matching marketing campaigns with the direction of the UX. Take for instance; you want a pressured input that instills a strong call to action in the customers; you should channel strong marketing aids like ” THE’S LITTLE TIME BEFORE THEY RUN OUT! BUY NOW!
How do you know it’s working?
Testing! At the end of the day, nothing is perfect, and just as scientists and engineers test and retest their inventions, to have the perfect app, you must test early and often, making adjustments when necessary. This can be done through methods like user experience research and A/B testing.
Pleasing customers is a full-time job. As many as your target audience, and as vast their experiences, and emotions differ when done right; UX provides the best template in ensuring that everybody gets that bit of satisfaction. A feeling that they are understood and cared for, that their interests are considered, and that they are treated like shareholders in the business. A little slice of heaven that brings back for more, thereby ensuring your success.
Article Posted 13 Oct, 2019