5 Reasons your Design Website Needs a Blog

Okay, so you own a design website already, which is up and running, showcasing your services to the world. But it appears as if no one has even noticed it after all these weeks. Is there something you did wrong? You checked and cross-checked to ensure that you dotted every I’s and crossed all T’s, yet nothing. So, what could be the problem? The big problem is that you don’t have a blog. But why should I blog, you ask? After all, my design stuff is all on my website, and I don’t even have time for blogging. Well, if that statement is true, then you won’t be reading this, would you?

In this article, you will discover at least five reasons why your design website needs a blog. So, take your time and read this short guide.

1. Blogging Can Improve Your Design Website’s SEO

When you add a blog to your design website, it will significantly improve your website’s SEO. This is how it works:

Every new blog post can add more keywords, titles, and content to your website that search engine bots can crawl to determine what your website is all about. If your website is new, it simply means that a good blog can help major search engines to see you faster and in a better light. Not only will search engines fully understand what your content is all about, but they will also know the type of traffic that should come your way.

Secondly, publishing blog posts frequently shows that you are active, as against content on your site, which is usually updated only once in a while. By publishing your blog posts consistently, search engines will recognize that your content is fresh and always up to date. And thirdly, you can use blog posts to discuss a subject or topic much more than product descriptions or general pages. This will further position your content as highly relevant to some questions that your target audience may search for from time to time on search engines.

2. You Can Drive More Traffic to Your Design Website with a Blog

Search engines like Bing, Google, and Yahoo make use of machine learning algorithms to rank search results based on their relevance to queries. If your blog posts provide better answers than what your competitors are putting out there, these search engines will reward you with more organic visits from your target audience. This will, of course, push you up the search engine ranking pages and onto that highly coveted spot on the #1 page of search engines.

3. Blogging Establishes You as An Authority

You can use a blog to present yourself as an authority in your field. This is where you showcase what you have to offer your customers or clients. You can use your blog to answer questions about your field or give prospective customers insights on industry features. You can even use a blog post or a series of posts to teach your audience something new. When you can prove that you are the go-to guy for any design work your prospects may have in mind, you will be seen as an industry expert. But without a blog, no one will know the extent of your knowledge or what you can do.

4. Blogging Helps You to Stay Relevant

As you already know by now, Google and other search engines are in the business of providing relevant information. And since Google prefers fresh information over older ones, your blog is the tool that you can take advantage of to push your relevance score up the scoreboards. Google does not love websites with outdated information in any way. Your blog shows major search engines that you are not only in business but also very relevant and up-to-date with the happenings in your industry.

5. Blogging Helps in Fostering Relationships

A blog is akin to social media because it is a two-way conversation. It is the only way you can engage your target audience and converse with them as they drop comments at the end of your posts. You can use your blog to steer the conversation in the direction of your business and get your audience talking about your market or industry. This is why you should always invite your readers to drop constructive comments each time a new post goes live. You may even invite guest bloggers and give them credit as soon as the post goes live on your blog. Conversations foster relationships and this can readily push prospects and leads into paying and loyal customers for life.

Conclusion

Starting a blog may look a bit scary, but that is okay. You shouldn’t let fear stop you. The 5 reasons your design website needs a blog should be more than enough motivation for you to overcome your fear. As long as you carefully plan your content strategy and also remain consistent, you will soon begin to reap the benefits of adding a blog to your website!